Where Strategy Meets Creativity
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Where Strategy Meets Creativity |
My Projects
Through Lens and Verse – Photography & Poetry Book
This is the final product design of Through Lens and Verse, which was my Senior Project for my B.A. This is where I created the physical books Roots and Ripples and Restoring the Frame. This project evolved from an earlier concept where I paired photography and poetry to explore nature and emotion for my Senior Project; I expanded that into a full two-book series. At its core, this was a communications challenge: how do you use image and language together to make someone feel something they might not have words for? Roots and Ripples takes a softer approach, grounded in nature and stillness, while Restoring the Frame is rawer, documenting forgotten places and quiet grief. Together, they explore how we move through memory and what it means to truly be seen.
Sunshine Summit Event/Website Project
The Sunshine Summit was a business and innovation event in Naples, FL bringing together entrepreneurs and industry leaders to explore the future of work and bold brand building. I led the full communications and design buildout for the event, developing the website, creating social media graphics, and producing print collateral including flyers and brochures. The goal was to deliver one clear, consistent message across every touchpoint: digital, social, and print. The event exceeded ticket sales projections by 65%, a result I attribute in part to the cohesion of the communications strategy from launch through promotion.
Frosted Bliss – Beverage Packaging Design
This project was about designing packaging for Frosted Bliss, a refreshing fruit-infused carbonated drink. I wanted the design to feel fun and fresh while emphasizing the brand’s commitment to natural ingredients. I created a clean and playful aesthetic, incorporating vibrant colors and dynamic layouts to make the packaging stand out on the shelves.
Through Lens and Verse – Photography & Poetry Book
Through Lens and Verse is a project I created that combines photography and poetry to explore themes of nature and emotion. I focused on capturing the movement and reflection of water, pairing each image with poetry to create a deeply personal and immersive experience. This project was all about storytelling—using both visual and literary elements to invite the audience into a reflective and emotional journey.
Eagle Idol Promotional Poster This project was a bold and dynamic poster design for Eagle Idol, FGCU’s talent competition. I used high-contrast imagery, fragmented typography, and vibrant blue accents to capture the energy of live performance and draw attention to the event.
Brand Identity & Stationery Design
This was my original brand identity and stationery design project, but it no longer reflects my current branding. At the time, I designed a full set of business cards, letterheads, envelopes, and packaging to create a cohesive and professional look. The goal was to establish a strong visual identity with a structured layout and refined color palette. While my branding has since evolved, this project showcases my early approach to design and brand consistency.